Research is critical to the young cannabis industry for a multitude of reasons, with one of the more forefront reasons being that we are emerging from a history of demonization and criminalization that stigmatized the cannabis plant. The epoch following cannabis criminalization in the US was followed by a history of deliberate misinformation, and because of this many of the things we believed about the plant were and are false. For example, some of us grew up believing that cannabis is “the devil’s plant with its roots in hell.” We were told that marijuana is the “most dangerous” plant and “kills people.”  

So, how does research add value to such a young industry that revolves around a plant that is enshrouded in misinformation? How can research facilitate the advancement of the cannabis industry toward maturity? To help you learn how and why research is beneficial to this industry, I invite you to remain with this post to get a clearer understanding.  

It Separates Facts from Deliberate Misinformation, Myths and Hypes 

In a young industry that is covered with myths and misinformation, research is critical to debunking some of the myths that were advanced deliberately to back its controversial banning. For example, we were trained to look at the cannabis plant from an abuse position, and believe that the plant is wholly evil and destructive. But following research that the World Health Organization conducted in December 2017, it emerged that: “A compound found in the cannabis plant is not harmful, has health benefits, and does not have abuse potential.Moreover, the research, which reviewed evidence from animal and human studies, concluded that: “In humans, CBD exhibits no effects indicative of any abuse or dependence potential.”  

Research at MIT unmasks some of the most dangerous deceptions that have criminalized and demonized the cannabis plant. According to the research, “It was industry generated propaganda that got marijuana and industrial hemp demonized and then criminalized.” The research shows that the Du Pont Chemical Company was ridden with many scandals, one being they intended to promote tetraethyl lead anti-knock fuel additive over the safer alcohol additive option. The research further shows that most of developing nations are still suffering from the successful “partnership” of Du Pont with Standard Oil (now Exxon) and GM. 

Contrary to what many Americans believe, the outlawing of cannabis led to dangerous laws that have perpetrated forest degradation. The reason is that the cannabis plant can produce better and cheaper paper, ropes and other goods that logging produces. According to MIT, “Logging increases fire… Logging has increased fire severity more than any other human activity. This is common sense. After all, logging removes the large trees that are most fire resistant.” These two examples show us that with proper research, we could have a vibrant industry that is based on verifiable data and facts.  

It Promotes Development 

Research is important to this industry because it promotes product and industry development, given that it is interwoven with development. For instance, investors can use research findings to develop products that suit their markets best. Also, industry players can utilize research data to position themselves advantageously in their market segments. Lastly, industry players can optimize research findings to correct wrongs and previous assumptions because they know what works and doesn’t.  

It Clarifies Benefits 

Research helps investors to understand cannabis benefits better. Consequently, they can use them to push for favorable legalization at the federal level. The reason is that the federal classification of the cannabis plant clearly means that the government considers it a dangerous substance. To reverse the situation, legislation proponents need research and evidence-based benefits to convince the government that the plant’s benefits by far outweigh its abuse. Research findings assist in making favorable buyer decisions since people buy benefits, not products. 

Enhanced User Safety 

Research is critical to enhancing user safety and as a source of accurate information about cannabis, it helps users to make informed buying and consumption decisions. The findings by the WHO indicate that the cannabis plant has more health benefits than the highly exaggerated consequences of its abuse. With such information consumers can purchase cannabis products confidently knowing that they are safe.  

Wrapping It Up 

Research is crucial to America’s young cannabis industry because it is a great tool for dispelling deliberate falsehoods and myths about the plant. Research is critical to the sector because it helps in advancing user safety through accurate product and consumption information. Lastly, research assists in clarifying the plant’s benefits as well as product and industry-wide development.